Everyone knows that the sale of new cars is way down. But whats happening in the collector car market?
That was the subject of a discussion hosted by Meguiar’s car care products Wednesday featuring a host of speakers who have their finger on the pulse of the market. Barry Meguiar, president and CEO of Meguiar Inc. said, “We need some good news these days and the good news is that attendance is up (at car shows). We can grow in bad times.” He added that while the sponsorship money has dwindled, the attendance has not. This growing audience is largely unrecognized by the mainstream and exists, “under the radar,” according to Meguiar. Some five years ago the collector car market was estimated to be as large as 3 million people. Other estimates have said that 11 percent of all drivers feel passionately about their cars. Continue reading…
