Ethics in Search Engine Optimization: What Does One Need to Know?
The search engine optimizations techniques could be used for good purposes and could be misused for selfish purposes. The former involves more ethical practices and the latter unethical practices to get pecuniary gains. Broadly speaking these SEO strategies, ethical and unethical can be classified into white hat and black hat SEO practices. a) White hat SEO: These techniques are those which are approved by the search engines and conform to the rules and guidelines of the various search engines. There is no deceit. White hat SEO usually creates content that is more useful for the users rather than for the different search engines. This technique keeps the website more accessible and usable for the visitors. b) Black hat SEO: These strategies are those which are not approved by the search engines but are resorted to by the websites to get a good page rank in the organic search result. One such black hat strategy is the appearance of a particular page depending on who is seeking to view t
