EarthLink banner ad deals are almost all sold on a CPM basis. How can I learn more about CPM?
Almost all EarthLink banner ad deals are sold on a CPM (cost per thousand impressions) basis. That means you would pay EarthLink a standard fee for every thousand times the ad is called up by Web visitors’ Web browsers. The reason this makes sense is that visitors often learn about your site from the branding (or company name and image recognition) an ad banner provides, whether or not they click on it at the time. For this and other definitions, please see the EarthLink Online Advertising Glossary.
Related Questions
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- EarthLink banner ad deals are almost all sold on a CPM basis. How can I learn more about CPM?
