Each TV is different, but on the whole, what are the advantages of the BRAVIA range?
1. All of the BRAVIA LCDs feature a backlight control. LCDs use a lamp behind the screen called a backlight to make the picture visible. Some LCD TVs don’t let the user control the intensity of this backlight (although this is becoming rarer, thankfully). A backlight that is set too high will prevent inky, convincing blacks, make brighter areas unpleasant to look at, help emphasise compression artefacts, and shorten the life of the display. Although it’s not a Sony specific feature, all of the BRAVIA TVs allow you to adjust the Backlight. 2. The 32″, 40″, 46″, 52″, and 70″ sizes typically use Sony/Samsung SPVA (Super Patterned Vertical Alignment) panels. Many users feel that this type of LCD panel produces the best contrast and black level out of the various types of LCD (myself included). SPVA panels are also used on some of Samsung’s TVs, and other manufacturers sometimes use them as well. But they appear most often in the Sony and Samsung TVs, for obvious reasons (they make them!) 3