Driving greater efficiency has been key to funding Colgate’s strong growth. Is there a limit to the cost-saving opportunities going forward?
A. Reuben Mark: The more savings we achieve, the more committed we become to finding even more opportunities to further improve the way we do business and generate additional savings. With Continuous Improvement as one of our global values, we are implementing projects as resources permit from a lengthy list. Among the initiatives under way promising significant savings are globalizing procurement, moving toward a truly global supply chain and a new global process that will result in more efficient promotional spending, which we call Colgate Business Planning. We are also centralizing business support functions into regional and global shared-service centers, a move that is expected to generate significant savings and increase operational effectiveness for a range of support services.
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