Doren, is it true that you’ve never been a mortgage professional yourself? If so, what do you know about mortgage marketing?
That’s a fair question. Yes, it is true… I’ve never been a mortgage professional. Believe it or not, whether you market a mortgage, a car, a house or any big ticket item, many of the marketing strategies you use to get prospects to call you and have interest in what you have to offer are exactly the same. The fact is, I’ve had the opportunity to see a diverse range of businesses from a multitude of different industries. Before I started specializing in mortgage marketing, I was able to work with hundreds of business clients in a diverse range of industries, which gave me an experiential base most people don’t have the opportunity to benefit from. For example, I would go over and work in industry A. And while I’m over there, I notice something they’re doing that’s phenomenally effective. I see that hardly anybody else outside their business is doing it, but they could be doing it, so I borrow it from industry A and I take it over to industry B. And while I’m over with my industry B clie
