Don most VNRs come from government agencies?
No, though the focus of recent debates has been government-produced and/or -funded VNRs, such as the VNRs produced for the U.S. Department of Health and Human Services to promote changes to the Medicare program. However, the vast majority of VNR clients are private entities. In May 2004, the chair of the largest U.S. broadcast PR firm, Medialink Worldwide, told PR Tactics magazine that government agencies account for only five percent of his business; the rest comes from corporations, PR firms and non-profit organizations.
