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Don consumers use the internet to search for buying information?

April 26, 2017buying Consumers internet search

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Don consumers use the internet to search for buying information?

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Consumers do use the internet to search for buying information — in fact 3.8 billion did so in 2007. But with more than 13.4 billion references in print yellow pages directories in 2007, it is clear that the majority of consumers turn to print directories when they are ready to buy. Sources: comScore 2007; KN/SRI 2007.