Don commercials make movie ticket prices less expensive?
Movie ticket prices have risen steadily, and will continue to rise despite advertising revenues. AP reports that the average 2004 ticket price in the US was $6.22, a 3% increase over 2003’s average of $6.03. And 2003 saw a 3.8% increase from 2002’s average of $5.80. These increases have led to record revenues for the movie industry, despite declining attendance.
