Dont cities with bigger signs typically take in more revenues?
Not necessarily. A comparison of Orem (pop. 83,662 2000 Census) and Sandy (89,244 2000 Census) was done that looked at the amount of commercially used land and sales tax revenues. Sandy City also has one of the most conservative sign ordinances in the state of Utah. While Sandy City has 1,953 acres used commercially and Orem has 2,125 acres, Sandys sales tax revenues averaged over $1,000,000 more per year more than Orems. However, not all commercially-used land produces sales tax revenues which may be a factor. In terms of individual businesses, a sign study the sign industry,conducted by the University of San Diego for between 1995 and 1997 looked at the value of signs for MacDonalds (162 locations) and Pier 1 (50 stores) . The study showed an average increase in sales of 5% for adding a sign at the locations. However, the amount of expendable income within an area only changes with population growth and tourism, so as an example, one drugstore doing better may simply result in anothe
