Doesn’t UIUC gets more Google hits than Illinois?
A quick Google of “illinois” shows that the University of Illinois at Urbana-Champaign is the fourth entry returned. However, research has proven that the majority of users find us by Googling “University of Illinois.” And while UIUC appears to have more hits according to Google analytics, the reality is that the numbers are inflated because of our own community of users hitting our Web pages. Students, faculty, and staff are checking their e-mail, searching from the home page, bookmarking pages visited frequently, and the like. All these hits falsely inflate the hit numbers.