Doesn buying green energy or certificates allow companies to wage “greenwashing” campaigns?
“Greenwashing” refers to the co-opting of holistic concepts for cynical commercial and non-holistic business interests, and runs the gamut from deceptive claims to truthful statements with disingenuous intent. The key problem is consumer ignorance; otherwise, such campaigns would have little effect. As for green energy or Renewable Energy Certificates, companies must make truthful statements about legitimate products, regardless of intent.
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