Does Yahoo Using the Bing Algorithm Make SEO Easier For a Small Business?
In 2009, it was announced that internet superpowers Microsoft and Yahoo would team up to become partners in the search engine business. Having received clearance from the United States Department of Justice and European Commission, the two companies are now focused on implementing the deal. Per the agreement, Yahoo will be using Microsoft’s Bing algorithm to power its search results and paid listings. How will this new partnership affect SEO strategy for small businesses? Of course, all this remains to be seen, but companies will certainly need to start optimizing with the coming changes in mind. Double Your Pleasure Because Yahoo and Bing will be using the same algorithm, it is very likely that websites will achieve the same results on both search engines. So if you are ranked on the first page of Yahoo, you will probably be ranked on the first page of Bing as well. The interesting factor is that Bing strives to make SEO much easier for businesses and webmasters. For example, there is