Does Yahoo! Search Marketing monitor the effectiveness of its Click Protection System?
Yes. We don’t assume that our Click Protection System technology is perfect. There will always be people who attempt to find and exploit weaknesses in the software. Therefore, clicks are reviewed after the Click Protection System software has run to identify click fraud. When situations arise in which our specialists discover click patterns that seem to suggest click fraud, we may upgrade the Click Protection System to prevent the billing of such clicks in the future as a goodwill effort to maintain customer satisfaction.
Yes. We don’t assume that our Click Protection System technology is perfect, and there will always be those who attempt to find and exploit weaknesses in the software. We also have dedicated employees working full time to help safeguard our advertisers against clickfraud. When our specialists discover click patterns that seem to suggest click fraud, we may upgrade the Click Protection System to prevent the billing of such clicks in the future, regardless of whether we are certain that click fraud occurred.
Yes. We have dedicated employees working full time to help safeguard our advertisers against clickfraud. When our specialists discover click patterns that seem to suggest click fraud, we may upgrade the Click Protection System to prevent the billing of such clicks in the future, regardless of whether we are certain that click fraud occurred.
