Does Yahoo! have enforcement guidelines related to click fraud?
Yes. Publishers participating in Yahoo!’s distribution network for search marketing are required to adhere to several important requirements related to click fraud. For example, Yahoo! strictly prohibits behavior that includes but is not limited to: – Using methods to generate queries or clicks by automated or fraudulent means. – Compensating or rewarding users for clicking on an ad. – Actively encouraging users to click on an ad through use of gimmicks or graphics (e.g., “click here”). – Using blind links (where users do not know that they will be performing a query or clicking on an ad).
