Does working with Zuda mean the media rights to your creation automatically go to Warner Bros.?
No. I’m not a lawyer, so I’m not exactly sure what the specific legal terms are to use, but throughout the company we make all sorts of deals and they’re not all buyouts or work-for-hire and so forth. This is a creator driven initiative, so our deals reflect that. One of the things we’re really hoping to do with this is be very open about the process because we recognize we’re a major media company and we’re getting into business with people about things they care about deeply – literally their creations. We’re going into this with a lot of transparency. We’re going to put the contracts online in plain English so that everyone can read them. We don’t want there to be any misunderstandings about anything we’re doing. My personal feeling is these deals are very fair. When I read them I think, “Wow, I’d do that!” Now, obviously I can’t and hese may not be for everybody and they’re not meant to be for everybody, but we’re not trying to trick anyone into working with us. If they’re not the
