Does urethane ride really hard (harsh)?
The original rubber bushing or mount was fairly soft which helped to attenuate noise and vibration that is generated by the tires and road surface. Increasing the hardness of the bushing either with harder rubber, urethane or even bronze, will allow more transmission of noise and vibration. Some manufacturers formulate the hardness and design to reduce this effect. A softer urethane bushing allows the vehicle to perform better without the harshness, even over the same hardness rubber piece.