Does Urchin report on any private information?
Urchin was designed to produce highly detailed demographic and statistical data about site visitors, without violating anyone’s privacy. Urchin is not a hardware-dependent packet-sniffing system. Nor is it an intensely detailed, Oracle-based drill-down system. Urchin does not collect personal data, email addresses, credit card numbers, private information or any details about individual users who access a Web site.