Does UltraViolet enable free or ad-supported content?
Sort of. Retailers are free to make content available based on any transaction they wish. So content may be acquired for free or in exchange for something such as watching an ad or joining a club or signing up for a service, but the acquisition is permanent. Retailers and streaming services can’t, for example, provide one-time views if you watch ads. UltraViolet currently has no mechanism for inserting ads into content during playback.