Does Type Font Matter?
It is easy to think that type font doesnt matter. We read text all the time and have become very accustomed to focusing on the content or message of the words themselves and not what the words look like visually. In reality, the visual appearance of words themselves can (and should) have just as much effect on how a document is received as the content itself. Fonts can create mood and atmosphere. Fonts can give visual clues about the order a document should be read in and which parts are more important than others. Fonts can even be used to control how long it takes someone to read a document. The professional printing industry has recognized this fact for a long time. Since the 1500s, they have used text called a Lorem Ipsum to demonstrate what a font will look like without having the reader become distracted by the meaning of the text itself. Although the term resembles ancient Latin, it is not actually intended to have meaning.
