Does Tween Tribune have to be online to reach this audience?
Yes and no. If a print product delivered the same content, it could work. But it would almost impossible for tweens to interact with the content at TweenTribune unless it was online. Interaction is one of the great strengths of online. Q: How else might tweens consume news? A: The form doesn’t matter. It’s all about the content. But tweens won’t be using laptops for long. Soon, they’ll want all their information needs met by their smartphones. And this will require new ways to convey information for much smaller screens. I am not a tween, but I am now subscribed to the TweenTribune daily newsletter, so I can see how it goes. I’ll keep you posted.
