Does tv hypnotize us?
Maccas got sued because they subliminally advertised on TV. It’s not just conscious ‘brain-mushing’, it’s subconscious, too, and it wires your brain in certain ways that you’ll probably never even realise. It’s true for all of us. There is a conscious level of TV, that of ‘Oh, they’ve obviously put this model on the TV to sell the product’ and there are little tricks you may have heard of, such as using the color red at sales and in advertisements triggers a reaction in the brain where we feel an urgent need to go and buy, and then there is the completely subconscious level. A lot of that level resides in your childhood, growing up with commercials for products yet being totally unable to understand how they may be influencing you, and carrying these things onto adulthood without really realising. But even then, advertising campaigns are getting more and more precise with how they influence the fully-matured human mind. Marketing companies and research sectors of consumer goods compani
