Does TV advertising win votes?
The following table summarizes the campaign activity in each area: As we can see, substantially more money on a per capita basis was spent in the Wichita area than in the Topeka area. It should be noted that the radio advertising did not cover the entire market area: in the Wichita area, radio advertising reached about a third of the electorate; in the Topeka area, about a tenth. The table below summarizes the voter response in each area: [table omitted] It is apparent that the ticket was strongest by a wide margin in the Wichita area. Nearly twice as many Wichita area voters chose the LP ticket than did Topeka voters; about 2.5 times as many did as those voters not exposed to television advertising. Given the greater expenditure in the Wichita area, it is not surprising that it had the highest voter response. It is a mistake to generalize from these data. Rather than reflecting variations in television advertising, it might reflect the disposition of voters to choose the LP. That is,
