Does this mean that all Drexel University College of Medicine advertising and promotional materials must look alike?
No. No one wants a bland, generic approach for graphic design for an organization as large and as diverse as DUCOM. The Brand Identity Program does limit the choices regarding the logo color and typography. However, there are numerous opportunities for incorporating creativity into the materials with photography, layout, overall design, and color selection. The Communications Department is available to help you with your program design needs. I personally don’t like the Drexel University College of Medicine (DUCOM) logo or the tag line. Can I modify the logo and change the tag line for my materials? No. Creating a brand identity is not about individual preferences, but rather consistent use of the chosen mark, logo or tagline. For example, the tag line “Linking technology to a tradition of caring” was developed based on market research and was selected by university leadership from among several proposed options. The logo and tag line have been endorsed by all members of the Executive
Related Questions
- When I look at a requisition that Materials has processed, theres a green next to some, JIT and Ps next to some. What do these mean?
- Why does Drexel University College of Medicine (DUCOM) need a recognizable brand identity?
- What is the Drexel University College of Medicine (DUCOM) brand identity program?
