Does this mean prAna retailers run on green electricity?
No. It is not possible to send the electricity directly to store facilities or any other specific end user location because of the nature of the electricity grid. Electrons are stubborn. You can’t tell them where to go. Once renewable electricity is delivered to the electric grid, it mixes with power from other generating plants. This means the actual electricity generated from ‘green’ sources cannot be directed to a specific home or business. prAna’s commitment assures an amount of renewable energy equal to 100% of four hundred retail locations’ usage will be delivered to the electricity grid, the large pool of electricity that we all draw from for our homes and businesses. Through our commitment and the commitments of others, the pool of energy over time is becoming greener and cleaner, because less electricity from natural gas, coal, or other nonrenewable fuels is required to meet demand.
