Does this impose a special responsibility upon both you and Audemars Piguet?
GHM: Saying that Audemars Piguet is the last family company still in the hands of the descendants of the founders obliges us to follow some tradition, to manufacture in the Valley, to link our designs to the history of the AP product. To be able to say that is a strength. MF: I’ve heard people in the watch industry speak of the concept of “patrimony” an important word, but not one commonly used in the United States. Does Audemars Piguet serve as a guardian of the patrimony inherent in the heritage of Swiss watchmaking? GHM: Patrimony is very important. We should, by AP, always develop a new watch, a new model with the idea to add something to the watch history. We should also think to manufacture a watch that should have more value in the future, recognized by the collectors and aficionados. MF: Yet at the same time Audemars Piguet does not hesitate to experiment. Is innovation integral to this tradition? GHM: For the 125th anniversary, we said “125 years d’audace” (audacity). We must
Related Questions
- What is a pharmacy’s responsibility if the pharmacy’s application cannot accommodate special DEA requirements, such as extension data for institutional-based practitioners?
- Does this impose a special responsibility upon both you and Audemars Piguet?
- Do American Muslims have a special responsibility to lead?
