Does thermal processing harm the Nonis beneficial properties?
Competitors often attempt to mislead consumers by stating that pasteurization destroys the Noni’s critical elements. However, if that were really true, millions of consumers around the world would not be experiencing life-changing results from consuming TAHITIAN NONI Juice, and Tahitian Noni International would not have accomplished an unprecedented sales record of $1 billion in sales in only 5 years! They use this story because their product is NOT pasteurized. However, they do not point out the dangers of NOT pasteurizing a Noni product. All products MUST be pasteurized or treated with preservatives in some way or the product would have very little shelf life. They also don’t tell you that beginning in November 1999, the FDA required un-pasteurized juices to include a warning label that reads: “This product has not been pasteurized and therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.” 21 CFR 101
