Does the world really need another $300 cordless drill?
No. What the world needs is a $300 cordless drill which costs $150. At least that’s what we believe and that’s what we set out to achieve. We challenged all of the long-standing beliefs and sacred cows about engineering, manufacturing and marketing pro-grade power tools with one single goal in mind: If it doesn’t add value, don’t do it! OK, Now About Us We want Rockwell Tools to be a smart buy for our customers. All Rockwell power tools meet or exceed the performance and quality of competing national brands but are priced lower. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with an excellent option to higher priced professional power tool brands. Rockwell Shop Series is a sub-brand that focuses on lighter duty home and workshop applications. Rockwell power tools are a part of the Positec Group of companies which have been designing, engineering and manufacturing power tools since 1994.
