Does the “Transfair” fair trade logo on a companys product indicate that the company is a fair trade company?
No. This is a common misunderstanding in the sometimes confusing world of fair trade. Transfair certifies products not companies. The Transfair logo simply indicates that the packaged product was purchased from the producer under Fair Trade terms. It does not certify the companys commitment to Fair Trade principles nor does it indicate that a certain minimum percentage of the companys products are Fair Trade certified. Many companies, such as Caf Campesino, are mission driven and Fair Trade is our business, not a marketing tool that we use on a small percentage of our products. So, we encourage supporters who are interested in supporting fair traders to “Look beyond the Label”.
