Does the trade fair place a special emphasis on the latest produce industry developments and trends?
Dr. Göke: This is a very important aspect for us. The fresh produce trade is extremely innovative with a strong propensity for new developments – unfortunately these attributes often go unnoticed. With this in mind, we joined forces with Fruchthandel Magazine five years ago to introduce the Fruit Logistica Innovation Award. What makes this award so special is that the industry decides which product will be honoured as the innovation of the year. At the same time, this message also reaches consumers through the media. What makes Berlin so appealing as a location for this international trade fair? Dr. Göke: From a technical standpoint, Berlin is the capital of the nation that imports and consumes more fruit and vegetables than any other country in the EU – which itself is one of the world’s largest markets. Part of attending a trade fair however, is the opportunity to explore the local area. Berlin offers unparalleled diversity when it comes to culture, dining and shopping. This is somet
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