Does the threat of terrorism hamper the research process?
El-Ganady: I don’t think terrorism has any bearing of the choice of market research techniques or the way research is being done. QMRR: What advice would you give to U.S. marketers who are considering conducting research in Egypt? El-Ganady: They have to talk to competent marketing research agencies about their marketing issues and leave the specification of research techniques to the local agencies, because they know what is appropriate and what isn’t. The American marketers shouldn’t ask for what they usually ask for in the States because we have to adapt techniques to the local situations. They have to consider that collecting secondary information, what we call desk research, is very difficult here and this has to be compensated for by collecting primary information. I can only say what I said before: they should talk to professional market research agencies and see what is and what isn’t appropriate for their specific project. QMRR: How has the marketing research community changed
