Does the telemarketing company specialise?
There are fundamental differences in the skills required to succeed in ‘business to business’ telemarketing versus those required in the consumer market. Furthermore, the skills required to make successful outbound calls are very different to those required for successful inbound order taking or customer care. Some telemarketing companies use the same people for a range of different projects that require different skills. This simply serves to dilute the skills of the telemarketers and, consequently, limit the success of your project and the results achieved. Make sure that you choose a partner that specialises in projects like yours; be that inbound, outbound, lead generation, customer care, or whatever. 2. Are the telemarketers script based? What would you think if a salesman turned up at your office to sell you something, and immediately opened his briefcase and started to read from a piece of paper “good morning, my name is Ronald from Acme Datasystems. We specialise…etc”. You’d ki
