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Does the special k diet actually work?

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Does the special k diet actually work?

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Kelloggs’ Special K brand have been promoting their very own Special K Diet Challenge (for a number of years now). Not to be outdone, Kraft have “lose 10 pounds” emblazoned on virtually the entire line of “Post” brand cereals (called Eat 2 Lose 10) Both cereal “diets” are bold and upfront with their claims: “Lose up to 6 pounds in 2 weeks!” shouts Special K. Is this for real? Is it valid? The Special K Diet • Eat a serving of Kellogg’s® Special K®, Special K® Red Berries, Special K® Vanilla Almond, Special K® Fruit & Yogurt or Special K® Low Carb Lifestyle Protein Plus cereal with 2/3 cup skim milk and fruit for two meals a day. • Eat your third meal as you normally do. • For snacks, choose from fresh fruits and vegetables or a Special K® Bar. • Consume beverages as you normally do. Special K claim that the diet is “based on valid research conducted at leading universities”. In typical hard-sell fashion, they fail to provide the reference or provide a link to the “valid research”. Afte

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