Does the show offer a lead follow-up system for exhibitors??
The American Association of Law Libraries provides exhibitors with state-of-the-art registration technology for quick, easy, and reliable collection of trade show leads. Our registration contractor, Convention Data Services, Inc. (CDS) is offering exhibitors its X-Press™ LeadPro system for the collection of vital buyer registration data. Collecting the data is only the first step in an effective lead follow-up system. Exhibitors are encouraged to have a post-show program in place before they leave for the Show so that leads can be acted upon immediately following (or even during) the exposition. Be sure to fill literature and sample requests within two weeks. The University of Massachusetts Center for Marketing Communications found that over 40% of prospective buyers received the requested material only after they had made a buying decision. Almost 20% never received anything. Don’t waste this sales opportunity. With the proper follow-up plan, you can generate enough leads to keep a sa
