Does the shade of cement affect quality?
No. The quality of cement depends upon the raw materials used and the quality control measures adopted during its manufacture, and not on the shade of the cement. The cement gets its colour from the nature and colour of raw materials used, which will be different from factory to factory, and may even differ in the different batches of cement produced in a factory. Further, the colour of the finished concrete is affected also by the colour of the aggregates, and to a lesser extent by the colour of the cement. Preference for any cement on the basis of colour alone is technically misplaced.
