Does the SBA (Small Business Association) think so?
Yes. Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display. Compare the figures below: Newspaper advertising – the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location. Television advertising – The cost on average is approximately $6.26 per 1000 exposures. Radio advertising – The cost is about $5.47 per 1000 exposures. New LED electronic message center display – The cost is less than $0.15 per 1000 exposures. How? Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your
