Does the same apply to the distinction between general assignment and multicultural shops?
But we are not dealing with a monolith. When I first got into advertising working on the Chevrolet account, it was all about mass marketing, everyone into baseball, hot dogs, apple pie and Chevrolet. But since then we have gone beyond the notion of that mass marketing scenario. Minority cultures will not completely assimilate into a full American lifestyle. They will adjust and adapt, but they will still maintain their cultural bearings. That’s why we will always need agencies that specialize in targeting these groups. Diversity in employment in the advertising industry is a clear problem. Why does the industry fail to attract executives from minority populations in appropriate numbers? There are a number of reasons. First, the client side dictates in many cases what the agency side does. If there were more impetus on the client side to see more people of color in agencies, then you would. Also, in years past, the agency business has not been fully accountable for business growth, as i
