Does the quality index take Content Match and advanced match type traffic into account?
The quality index is tracked separately for Sponsored Search and Content Match ads–ads that use both distribution tactics will receive a quality index for each tactic. For Sponsored Search, our systems independently calculate your ad’s quality for the both the Advanced and Standard match types, but the quality index that is displayed reflects the Standard match type only.
The quality index is tracked separately for Sponsored Search and Content Match ads – ads that use both distribution tactics will receive a quality index for each tactic. For Sponsored Search, our systems calculate your quality index for the advanced and standard match types separately. The quality index that is displayed reflects the standard match type only.
