Does the provider have comprehensive standard reports and ad-hoc data analysis?
After an event, performance measurement is critical. Your system could have the ability to calculate your return on investment and offer metrics to improve performance in the future while eliminating spreadsheet and reporting headaches. Ideally, planners need access to run standard reports and then create custom data analysis to answer pertinent business questions. Reports that aggregate and analyze data across events should be a must for every event planner. This will help to provide a complete picture of campaign and departmental performance. Choose a system that can deliver the metrics you need. A system with weak reporting capabilities will shape the return on investment from your events.
