Does the production company have up-to-date equipment?
Video production equipment is changing all the time. This does not mean that some older equipment cannot deliver what you want. You have to know in advance if your video is only going to be used at trade fairs as well as presentations in a clients office. The kind of quality needed for these presentations is different than that needed for broadcast television. I recommend that the production camera should deliver at least 700 lines of horizontal resolution(this simpl;y means clear, sharp images) and that micophones are industry standard. 4. Does the writer have corporate video writing skills. Whether it’s theatrical feature films, made for TV movies or promotional videos, the script is everything. Make sure it works on paper before going ahead with any production work. Remember you are selling your product in your video and you want to motivate your clients to buy. A client telling you that he likes your video means nothing unless he is reaching for a pen to write you an order. The scr
