Does the presidential candidate with the best slogan really win the race?
Every time. I have analyzed every election since 1840, and the best slogan has always carried the day. And when neither candidate has a strong slogan, nine times out of 10, it is a close election. Why is it that Hollywood produces such great movie taglines? Movies cost tens of millions to make, and they succeed or fail based on their popularity on opening weekend. To build anticipation and create pent-up demand for launch weekend, moviemakers have a huge stake in getting the public to see or hear a few words that define why they should drop everything and go see the newly released movie. That is why Hollywood executives seriously study and then approve the combination of words to use, and once selected, they make the tagline as big and bold as possible — just the opposite of what most other marketers do today. Explain the critical importance of sound vs. the other four senses in creating a high-impact powerline. Sound trumps sight by a wide margin in forcing the brain to remember somet
