Does the photographer shoot in RAW format or just JPG?
This is a key indicator of the expertise that the photographer has developed in the business. RAW format is used by all top grade photographers. RAW format files are images files which are exactly as the photographer captured the image without any camera software making any adjustments to the data. RAW files allow the photographer to have complete control of your images after the shoot when post shoot processing is conducted (see section 7 below). If the photographer just shoots straight to JPG (which is often legitimately done for sports photography) then move on. 7 Format of Images Are RAW images processed into high res. 64MB TIFF files (this may seem excessive until that popular image from the front of your brochure is needed for the new exhibition graphics), 28MB JPG and smaller 2MB JPG files for proofing. Beware of Terms of Business that don’t make it clear that you will be supplied with these formats and size of files. We have won customers who tell us that their former photograp
