Does the perceived success of a fashion show at fashion week correlate to how well a designer fares in a given season?
Yes and no. If editors and buyers leave a show feeling exhilarated, it only serves the designer well. Major stories might be written and photo shoots planned. Orders might be increased and the clothes featured in a store’s advertising or window display. This is particularly true for a new name. For established designers, a knockout show might increase media exposure, but it doesn’t necessarily translate into more money. 3) Do the designers make any money from the shows themselves (not from increasing their profile or getting into newspapers and magazines), or are they just a massive expense? How do young designers afford stylists, makeup artists, etc.? A model walks the runway at the Zac Posen showDesigners don’t charge admission for fashion shows. Even fashion addicts have limits; no one would go. An average show—generally thought of as a promotional expense—costs about $150,000, though many are produced for less and certainly many for much more. Major expenses are the venue (the larg
