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Does the Nicto campaign section allow me to analyse the behaviour of a particular control group?

April 26, 2017analyse behaviour Campaign CONTROL group nicto particular section

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Does the Nicto campaign section allow me to analyse the behaviour of a particular control group?

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Effectively, after the targeting stage, for each of the campaigns prepared and monitored with Nicto, a control group can be retained and all measures of performance that will help analyse a campaign can also be applied to this group. Detailed comparisons can then be made between the control group, the target group, the rejected group and the complete client base. With Nicto, you’ve never seen so clearly the impact of your campaigns!