Does the new By-law regulate advertising signs differently?
Yes. The new By-law lowers the maximum height of “accessory signs” (those that identify a business operating on the same site) from 45 to 30 feet in some cases and from 35 to 20 feet in others. Based on experience in other large cities, this will provide adequate visibility while improving the appearance of the City. In addition, the new By-law addresses mobile signs and imposes new restrictions on the size and number of those signs on each lot, as well as the length of time they can be displayed. Under the current By-law, mobile signs have been allowed to become de facto permanent signs, which has led to visual clutter. Based on experience in other cities, we believe the more limited allowances for temporary signage will still provide adequate opportunities for advertising for small businesses and special events. Electronic message boards (i.e., animated electronic signs) are only allowed in the more intensive commercial and industrial zoning districts, will require conditional use ap
