Does the National Milk Producers Federation think dairy alternatives shouldn’t be sold?
The National Milk Producers Federation is not trying to remove dairy alternatives from the marketplace. Consumers make choices about what foods they purchase for a variety of reasons, and should have options. The National Milk Producers Federation does think dairy alternatives should be properly labeled. As they are now, many dairy alternatives are misbranded. Misbranding was defined by the Federal Food, Drug, and Cosmetic Act (FD&C Act). Foods are misbranded for various reasons including 1) if they have a false or misleading label, or 2) if it is an imitation of another foods unless it bears the word “imitation”.