Does the monthly licensing fee include advertising, or lead generation?
No, we do not generate leads for our representatives. The monthly licensing fee to 800-BUY-KWIK is for the use of the extremely strong 800 vanity number, brand name and online presence. It is the representatives responsibility to secure advertising that will maximize their marketing dollars to generate the most leads possible. Think of 800-BUY-KWIK in terms of the Ferrari of premium marketing. Even the most finely tuned sports car will not make it around the block unless you have gas in the tank. 800-BUY-KWIK can be an awesome lead generating resource but still it is the representatives responsibility to place the marketing dollars behind it in order to realize its full potential.
