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Does the model work in each region despite the language differences, the cultural differences?

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Does the model work in each region despite the language differences, the cultural differences?

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10

Richard Gere: The model does. We just have to plug in what is, the model I’ve been working with starts from my strengths, which is the immediate connection to the creative community wherever I am. In the North it’s Delhi and that area, in the South, the beginning of the South would be Mumbai, Bombay and that’s their film community, but the other part of the South is Tamilnadu, which is based pretty much in Chini. And that’s a whole other language. That’s Tamil they speak and it’s also different movie stars that they have there. But the model again is finding the cultural creative community and it’s quite broad the way I define that. It’s not just actors, it’s also musicians, it’s poets, it’s dancers, it’s athletes, it’s the people who do speak to the heart of a culture. And so talk to them, energize them and then connect them with media. And what I’ve found is if I go right to the top of the media, one there’s easier access for me because I’m dealing with a boss. That’s one door I have

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