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Does the Medicines Australia Code of Conduct allow for comparisons between different medicines to be included in promotional materials?

April 26, 2017Australia code comparisons conduct different included Materials medicines promotional

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Does the Medicines Australia Code of Conduct allow for comparisons between different medicines to be included in promotional materials?

1 Answer

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A company may compare medicines used to treat the same condition, for example, a comparison of different medicines to treat Alzheimers disease. However any comparison must be factual, fair and have a high level of evidence to support it and any claims made about the medicines. The comparison must not be misleading. The Code expects a higher standard of evidence when comparing medicines.