Does the media influence stock trading volumes?
SAS Text Miner digs into The Wall Street Journal news for answers Cary, NC (June 11, 2007) – SAS, the leader in business intelligence, is showcasing the benefits of voice and text analysis thought leadership and technology integration at the third annual Text Analytics Summit. Best practices will be highlighted in multiple SAS presentations at the conference. At this summit, SAS users will speak about new ways of applying predictive capabilities. “With SAS Enterprise Miner and SAS Text Miner, we are searching for connections between individual stock performance and the stories reported in the daily news,” said Dr. Uzma Raja, Assistant Professor at the Culverhouse College of Commerce and Business Administration, University of Alabama. “We have found patterns in the rise and fall of individual company stocks correlated to the type of news coverage in The Wall Street Journal. Our next step will be to predict trading volume based on text analysis results and certain other measures.” “Busin
